You found the one, now find the ring.
Read on for our top six most important things 
to consider when choosing your ring.


Take Shape

The shape of a stone is an ideal way to show off its color and cut. Different shapes better suit specific settings. Exploring the shape that appeals to you can be a great place to start.


Size It Up

Diamond Size

Quite simply, a diamond’s carat is a measurement of weight. One carat equals 1/5 of 1 gram (or 200 milligrams) and is based on 100 points, meaning .50 is a half-carat, .25 a quarter-carat, and so on.

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Gem Size

Colored gemstones are also sold by carat weight, with some stones being denser than others. The price per carat often rises with the size of a stone, and gems are priced according to their rarity.

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Set the Stage

There are so many ways to make your diamond or gemstone shine. Here are just three of our most popular setting types.

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A simple solitaire engagement setting is an easy, elegant and eye-catching way to get engaged. With solitaires, your great taste in diamonds or gemstones stands for itself.

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Pavé set styles feature dozens of smaller stones that enhance the appearance of your center stone.

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Three-stone engagement rings are a classic engagement ring setting designed to symbolize your past, present and future.

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Color, Decoded

Diamond Color

When it comes to diamond color, less is more. The less diamond color a stone possesses – the brighter, whiter and clearer it is – the more valuable it is. Stones range on the diamond color chart from D (colorless) to Z, which is a noticeable yellow coloring.

gem color

Natural stones vary in hue and saturation. In general, the purer and bolder the color, the more expensive the stone. Lab-created stones can also be stunning in their brightness and uniformity.


precious metals


Whether you choose classic yellow, clean white, or romantic rose gold settings, 14K gold is more affordable and durable, while 18K gold is purer and more valuable.

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The most luxurious and strongest of the precious metals, platinum’s pleasing weight and satiny patina make an ideal showcase for your beautiful stone.

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A more affordable alternative to platinum, palladium is pure and white-toned like platinum, but slightly less dense.

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Sterling Silver

Our most affordable metal is ideal for fashion looks, but for a ring you’ll wear every day for the rest of your life, consider another precious metal that won’t tarnish like silver can.

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Clearly Perfect

Diamond Clarity

The GIA Diamond Clarity Scale was created as a universally accepted method of grading the clarity of a stone, with 11 grades from “flawless” (FL) – which means no visible inclusions or blemishes at 10x magnification, to stones with flaws that could affect brilliance or transparency.

Gem Clarity

As with any natural resource, variances occur that add to the character of a gemstone. An emerald’s “jardin” is the term for its inclusions and are part of what make up its natural beauty.

Still Not Sure?

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Our jewelry consultants are ready with answers on everything from choosing a stone to popping the question.

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Free Resizing

We know it's daunting to figure out a ring size. Don’t worry though – if it doesn’t fit perfectly, we’ll resize it for free.

101-Day Return Policy

We want you to love your ring. You have 101 days to return your jewelry, with free shipping both ways and no questions asked.