About Us

No two people are exactly alike, and we believe jewelry should be the same. By combining the craftsmanship of fine jewelry with the ability to customize, we work with you to create one-of-a-kind pieces that tell your story.


All of our jewelry is completely customizable. Select a design and watch it come to life with your choice of over 30 natural gemstones and 10 precious metals

We have served more than 70,000 customers and handset over one million gemstones.

Our Expert Jewelers

Our jewelers are masters of their craft. They search the globe for flawless gems, handset every stone, and handcraft each setting with trained precision. Because we have no inventory, each piece is made to order - every time.

Our Jewelry Consultants

Serving as both your personal shopper and concierge, our Jewelry Consultants are here to guide you through our collections and share their vast knowledge of gemstones and metals.

Bizrate reviews give Gemvara 9.2 out of 10 for total satisfaction.

"I am absolutely in love with the item I bought. Purchasing was easy, and shipping was exceptionally fast."

"I love their customer service and I love their quick response to their customers overall. I can't wait for my rings to get here."

Gemvara is owned by Richline Group Inc., a Berkshire Hathaway Inc. Company

Who is Richline Group Inc.?

Richline Group Inc. is America's principal jewelry manufacturer, distributor, and marketer and was wholly acquired by Berkshire Hathaway Inc. in 2007.

Who is Berkshire Hathaway Inc.?

Led by CEO Warren Buffett, Bershire Hathaway Inc. is one of the world's leading public companies with proprietorship of famed corporations like Benjamin Moore & Co., GEICO Auto Insurance, and Helzberg Diamonds.