Gemvara In The Press




Spring 2015

The Martha Stewart Weddings editors are "In Love With" Gemvara's colorful engagement rings. "To design a custom ring, Gemvara lets you select a setting and choose from nine metals and 29 gemstones."

"In Love with Color" & "Living Color" >



February 24, 2015

"When a woman wears the same pieces every day, it can say that she really knows who she is and owns her personal style," Callie Smith, director of jewelry curation at Gemvara."

"What Does It Mean If You Wear the Same Pieces of Jewelry Every Day?" >



February 13, 2015

Brides features Gemvara's Ivy Collection and Samantha Ring in a feature about Ruby engagement rings.

"Ruby Engagement Rings" >



February 9, 2015

SiriusXM’s channel Business Radio Powered by the Wharton School interviews Gemvara President & COO Jon Blotner to discuss Gemvara's unique business model, the brand’s ability to distinguish itself amongst competition, the skill in building trust through e-commerce, and its success.

"Measured Thoughts" >



January 28, 2015

"Gemvara continues to work with fine jewelry in a progressive way with its new brand, GV by Gemvara which provides this same focus but for under $200!"

"Accessory Edit: GV by Gemvara" >



Spring/Summer 2015

Boston Magazine features Gemvara engagement rings and bridal jewelry in the "Modern Masterpieces" cover story.

"Modern Masterpieces" >



December 12, 2014

Gemvara's Carrie & Raquel rings are featured in pink sapphire.

"Pink Engagement Rings" >



November 19, 2014

Bridal Guide’s editor pairs Gemvara wedding bands with designer wedding gowns. “Whether you’re a bohemian bride or a glamour girl, tailor your wedding band to suit your big day style.”

“Find Your Wedding Ring Style” >



November 19, 2014

“Let’s face it, us girls know what we want when it comes to jewelry, so once we heard about all the ways you can design + customize your engagement ring with Gemvara, well, we’ve been thinking nothing but pretty, sparkly thoughts ever since.”

“Custom Engagement Rings From Gemvara” >



October 28, 2014

“Gemvara just launched this diamond selector feature that easily narrows your search for the price and 4 Cs you desire with a swipe of the mouse. What is completely unique is Gemvara also curates a collection of the best value diamonds based on your preferred criteria for you with the GIA certificate for each diamond easily clickable beside each.”

“Trending Tuesday: Gemvara’s New Diamond Selector” >



October 8, 2014

“Gemvara is all about creating great pieces that are styled by you. One of my favorite trends includes the non traditional engagement ring as it's a great way to stand out as well as to show your distinct personality.”

“Wearable Wednesdays ~ Bridal Jewelry by Gemvara” >



September 22, 2014

“I absolutely adore this collection. It is so soft and dainty and can be worn as everyday pieces and you can mix into what you already own.”

“Gemvara – New Fall Collections” >



September 9, 2014

Martha Stewart Weddings features Gemvara’s Princess cut black diamond “Caroline” ring.

“The New LBD: The Little Black Diamond Engagement Ring” >



August 6, 2014

“Gemvara is an incredible jewelry site that allows you to completely customize every piece of their jewelry in over 20 different natural gemstones and 9 different precious metals. They're all handcrafted in NYC by their artisans and each piece is custom-made with your specifications in mind.”

“The Perfect Gemvara Jewelry To Finish Off Your Look” >



August 4, 2014

“The joint-like construction of this band is like nothing I've ever seen before. This site is great too because it makes customization with different stones and metals extra easy.”

“7 Unique (and Totally Gorgeous) Wedding Bands Under $500” >



Fall/Winter 2014

Boston Magazine features Gemvara’s Pure 18-karat-gold earrings with lemon quartz in the Fall/Winter Weddings issue.

“Putting on the Glitz” >



June 16, 2014

Gemvara’s Trina ring and Carrie ring are featured in colorful gemstones.

“71 Engagement Rings with Colorful Stones” >



May 21, 2014

“Launched in 2010, Gemvara specializes in custom designs and colored gems, and Holian said many young, male customers prefer the low-key e-commerce environment to the pressure of face-to-face sales.”

“Jewelers Consider How to Appeal to a Different Customer” >



March 12, 2014

“Fans of Disney's "Frozen" created beautiful rings inspired by the movie and its main characters -- Elsa, the Snow Queen of Arendelle, and her sister Princess Anna -- on customizable online jewelry site Gemvara.”

“These 'Frozen'-Inspired Engagement Rings Are For Diehard Fans Only” >



March 9, 2014

“When it comes to fine jewelry, why wear just one color when a whole rainbow will do?” Gemvara’s Pure Cushion Triple earrings are featured.

“Spring’s Most Gorgeous Gems” >



February 2014

“Elegant and timeless, you'll love your emerald-cut engagement ring for as long as you love your man (forever, that is!)” Gemvara’s Carrie and Vela rings are featured.

“Emerald-Cut Engagement Rings for Glam, Boho, and Classic Brides” >



February 10, 2014

Racked editor interview’s Gemvara’s Callie Smith for a guide to Valentine’s Day shopping

“Nail It This Valentine's Day With Our Jewelry Guide for Dummies” >



January 28, 2014

“Callie Smith gives BostInno a glimpse into her day-to-day as well as tips and recommendations for Valentine’s Day jewelry gifting.”

“A Day in the Life of Callie Smith, Gemvara's Director of Jewelry Curation” >



January 15, 2014

“We caught a glimpse of Ashlee Simpson’s new engagement ring ….Here are a few look-alike rings that are equally eye-catching.”

“5 Unique Marquise Engagement Rings (Similar to Ashlee Simpson’s!)” >



November 20, 2013

“Can you believe it was only about 15 years ago that engagement ring shopping meant a time-consuming slog from jewelry boutique to jewelry boutique? Thank goodness for the internet; nowadays, it's easy to do all that legwork online..."

“The Best Engagement Rings At Every Price” >



October 17, 2013

“If, like us, you lust over celebrity engagement rings, you're going to love these ultra glam, show-stopping sparklers.” Four of Gemvara’s rings are featured

“Engagement Rings with Large Center Stones” >



September 25, 2013

“Statement bands are usually larger and sparklier than regular wedding rings. Just a look at these lovely statement bands from Gemvara—each style can be customized according to the metal and gemstones you choose, so prices vary wildly.”

“These Gorgeous Statement Wedding Bands Give Your Ring Finger Something, Uh, New to Say” >



September 14, 2013

“GUEST MENTOR Matt Lauzon, founder of Gemvara: My company is located in Boston because it is a very supportive and welcoming startup community – I can say it was the ace up my sleeve that gave me a shot at making Gemvara a success.”

“Matt Lauzon: The Three Things a Startup City Needs” >



September 11, 2013

“Callie Smith is Gemvara's Director of Jewelry Curation…Now at Gemvara, she is helping position the company as a pioneer in the space, focusing on customization and allowing customers to physically create each and every item, all made in the US.”

“Women in Business: Q & A With Callie Smith, Director of Curation, Gemvara” >



September 9, 2013

“This Edwardian Era engagement ring has a scollwork details that are extra special. Get the look: Gemvara.com.”

“Scarlett Johansson’s Engagement Ring Look-a-likes” >



July 19, 2013

“Ok, obviously no girl needs a spare engagement ring. But these rose-gold rings from Gemvara are so lovely, I'm having a hard time picking ONE favorite, so I might have to ask for a backup. Or two.”

“6 Rose-Gold Engagement Rings That Are So Gorgeous, You Might Have to Ask Your Guy for a Spare” >



April 30, 2013

“From asscher to round, take a peek at the elegant options for engagement rings.”

“71 Unique Engagement Rings” >



April 8, 2013

“Just as gold glitters, so do lemon quartz, London blue topaz, and bright citrine, as beautifully evidenced in Boston-based jeweler Gemvara’s new Pure Collection, an evolution of the brand's original Naked Gems."

“Custom Jewels by Gemvara” >



December 20, 2012

“It’s a very bespoke experience,” Tollman told InStyle of the process, which allows customers to choose between 29 different gemstones and nine precious metals.”

“Celebrity Stylist Annabel Tollman Curates Jewelry for Gemvara” >



December 14, 2012

“Gemvara was featured in a segment that aired on Entertainment Tonight’s ‘The Insider.”




December 3, 2012

“Gemvara was featured on NBC’s Today Show with Kathie Lee and Hoda as one of their ‘Favorite Things.”




November 26, 2012

“The custom jewelry maker Gemvara was featured this month on Oprah Winfrey’s ‘Favorite Things 2012…”

“Jewelry Maker’s Earrings a Star on Oprah” >



November 21, 2012

“ELLE.com readers can fuel their creative juices by playing around on custom-jewelry site Gemvara.com, mixing metals and stones.”

“The Black Friday and Cyber Monday List” >



November 18, 2012

Oprah selects Gemvara’s Naked Cushion Triple Earrings as one her “Favorite Things 2012.” The earrings were the first gift given away to the audience of military spouses on the special show.




June 4, 2012

"Online fine jewelry site Gemvara has closed a $25 million round to more aggressively court and capture customers who want custom jewelry they can design themselves. "

"The Daily Start-Up: Norwest 'At its Best' Backs Jewelry Site Gemvara" >