About Us

Who We Are

Gemvara is the revolutionary leader of custom-made, fine jewelry shopping online. Imagine your perfect ring, necklace, pendant, bracelet, or earrings made by hand with pretty much any gemstone or metal you can think of, created especially for you or your special someone the moment you order it. Just click, start designing, and see your unique piece of jewelry come to life in seconds. That’s us.

Oprah said we were one of her favorites things in 2012, and after helping tens of thousands of customers create meaningful jewelry since 2010, we know that we’re building something special. Whether it is for you or a gift, we create each piece especially for you when you order it. Your own personal story goes into every curve, every metal, and every gemstone to make it perfectly “you” or “her.” It doesn’t exist until you make it exist. And with 29 different gemstones, 9 precious metals, hundreds of styles, customer care, a 101-day return policy, free shipping, free engraving, free ring sizing, all handcrafted to order in the United States, Gemvara is the only way to shop for jewelry that will be passed down for generations.

Our Mission

Gemvara was founded on the belief that buying jewelry should be different than buying anything else. Jewelry is the gift we choose to celebrate special occasions and to show someone how important they are to us. We wear it to celebrate; we wear it to remember. Jewelry should be created to be meaningful to its bearer and capture their one-of-a-kind story.

Unfortunately, the traditional way of buying jewelry isn’t one-of-a-kind. Jewelers have to order a large amount of the same product and then work to sell that product to their customers so that they aren’t left holding any inventory at the end of the season. Rather than purchasing pieces that are special and unique, shoppers end up being pushed jewelry that is aligned with the jeweler’s best interest.

Here at Gemvara we are built differently. Because we have no inventory and custom build every piece for each customer, our only mission is to give you a piece that you want and that has unique meaning for your occasion. Every piece of Gemvara jewelry has a story behind it. We bring those stories to life.

How to Create Your Perfect Piece

It’s simple really, in three easy steps you can create your custom-made, beautiful, eye-catching conversation starter that’s personalized for any occasion. And, if you need a little advice, we are here to guide you through the design process and our expertly-curated collections.


Imagine jewelry shopping without pressure. Without judgment. On your terms. Take your time and explore Gemvara’s hundreds of styles to find the design that is uniquely you. Whether it is a ring, necklace, pendant, bracelet, or earrings we have the design for you.


Once you have selected one of our innovative designs, make it yours. With a few clicks, customize the gemstones and type of metal to create a one-of-a-kind piece that captures your personal story or inspiration – we even offer free engraving. Then, right before your eyes watch your beautiful jewelry appear!


Once your piece is exactly the way you want it, purchase and own it to discover what’s it like to have a custom-made piece. Your creation will be whisked away to one of our artisans right here in the USA, to be crafted by hands and hearts just for you. We make it yours. Once your heirloom-quality jewelry is perfected it will be shipped for free via FedEx right to your doorstep.

We Are Here for You

Our customer care team serves as your personal shopper and concierge, guiding you through our collections, popular styles, unique and innovative designs, as well as shares their vast knowledge of gemstones and metals. Call, chat, or email and you’ll see why our customers rave about everyone in our customer care team. We want you to be absolutely delighted with the jewelry you create at Gemvara. If you’re not, you can return it. You have 101 days, hassle-free. And, if your jewelry doesn’t fit just right, send it back to be re-sized for free. We’re here to help.

Need Help?

Our Jewelry Consultants are here with shopping advice, gemstone details, order info, and more.