Gemvara is a company dedicated to changing the way you think about and shop for fine jewelry. We saw the opportunity to combine the values of fine jewelry with modern technology to provide a truly unique experience, where you get exactly what you want. Always.

We created a jewelry shopping experience grounded in choice, quality and value – something that has never been synonymous with fine jewelry.

Customized Just for You

We want to change the way you shop for fine jewelry

Gemvara is founded on the belief that buying fine jewelry should be different than buying anything else. Jewelry is the gift we choose to celebrate special occasions and to show someone how important they are to us. Jewelry should be created to be meaningful to its bearer and capture their one-of-a-kind story.

Our Technology

We invest in technology to bring a seamless and unique experience to you. All of our jewelry is completely customizable - we offer you the choice of up to 29 gemstones and 9 precious metals to create the piece you want. Our site is fully responsive, which allows you to customize and shop from your desktop, tablet or phone.

We are the Internet's leading custom jewelry site

What We are Proud Of

What Makes Us Special

Every piece is made to order. Every time.

Unfortunately, the traditional way of buying jewelry isn’t one-of-a-kind. Jewelers have to order a large amount of the same product and then work to sell that product to you so that they aren’t left holding any inventory at the end of the season. Rather than purchasing pieces that are special and unique, shoppers end up being pushed jewelry that is aligned with the jeweler’s best interest.

We are built differently. Because we have no inventory and custom build every piece for you, our only mission is to give you a piece that you want and that has unique meaning for your occasion. Every piece of Gemvara jewelry has a story behind it. We bring those stories to life.

Serious craftsmanship means quality jewelry

Our stone buyers search the globe to find perfect stones. Our jewelers handset each stone and handcraft each piece. Our GIA accredited QA team ensures that every piece that goes out the workshop door is carefully inspected. Your piece is one-of-a-kind. It's a representation of you cast in fine metal and set with real gemstone. If you don't love it we will resize, exchange or refund within 101 days.

What Our Customers Are Saying

Bizrate Reviews give Gemvara 9.2 out of 10 for total satisfaction

Expert Advice

Our Jewelry Consultants

Our GIA accredited Jewelry Consultants serve as your personal shopper and concierge and can guide you through our collections, popular styles, unique and innovative designs, as well as shares their vast knowledge of gemstones and metals and can even help you plan your proposal.

Contact Us

You can reach a Jewelry Consultant any way you want: Call 1-800-436-8803, contact us via Live Chat, or send us an email at careteam@gemvara.com.

Corporate Headquarters & Showroom

121 High Street
Boston, MA 02110